Unlike previous years when weekdays and late mornings were clearly the best time spots for publishing, 2022 ushers in a whole new time frame that favors weekends and evenings as the most-engaged times for Instagrammers. Sundays between eight and nine o’clock in the evenings is currently the #1 best time to post content on Instagram. ![]() #1 The Best Time To Post On Instagram Is 8- 9 pm On Sundays Our recommendations are based on the latest research from Hubspot’s 2022 Instagram Engagement report, with additional consideration from insights by Oberlo, Sprout, Later, and Hootsuite. We analyzed several recent studies and research, based on data from over one hundred million Instagram posts across the globe. If your engagement rates are low, now is the time to increase them because the new “ Following Categories ” feature could work against you if you’re not actively engaging your audience. That’s why we want you to begin experimenting with precise timing now - so that you can run multiple tests and use analytics to customize exactly what times work best for your brand. You might consider aiming for a top spot in the soon-to-launch Following feed, which will be a “version of a chronological feed.” In this case, the timing of your posts could have a massive impact on whether they get seen.
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